A digital scheduling platform revolutionizes patient access to diagnostic test booking and results by connecting doctors, insurance providers and customers in a seamless way.
We built a more approachable and engaging brand by creating continuity in brand identity & digital presence.
To reposition LabFinder.com as an authority in healthcare and testing online, we implemented a consistent voice across digital platforms that was not only educational, but caring and sociable. Utilizing finely tuned buyer personas and user journeys, we built tailored content for LabFinder’s target audience through a thoughtful and consistent output of long-form informational blogs, infographics and regularly scheduled social media posts.
Social media ideation and content was organized interactively through an omni-channel editorial calendar referencing each channel’s audience, national holidays, press opportunities and feature releases to execute planning seamlessly. Design, strategy and content creatives collaborated using hyper-productive design and copy tools to optimize content creation, output efficiency and reach.
We created a strategic social media design that was both aesthetically engaging and relevant to LabFinder.com’s audience. We used collaborative systems among our team to improve content creation processes. Through this simplified and efficient method, we created original illustrations and customized handpicked images based on user research to create a variety of resonating and consistent branded social media posts.
Marketing
Strategy
Graphic Design
Animation
CX Design
Content
Strategy
Copywriting
Site Design
Email Marketing
Integrated
Marketing
Social post engagement increase per channel:
Facebook by 69%, Instagram by 2891%, Twitter by 364%
Traffic to social channels grew over 50%
Email Open Rate: 20.4% open rate - highest ever for brand
Click on each example below for more details about our work with LabFinder.com
SOCIAL MEDIA GRAPHICS: We designed custom illustrations to build a stronger and more comprehensive brand identity on social media.
CUSTOM GRAPHIC DESIGN + CODING: We built a custom image and site page for a client collaboration
Email Marketing: We ran a mutli-variate email campaign through MailChimp to existing customers, achieving the highest open rate of all time at 15.6%.
CUSTOM ANIMATED ILLUSTRATION: We created a custom set of characters and added animation for the homepage.| Click to view
CUSTOM ANIMATION: We designed custom logo, graphic and animation for the launch of this feature.
LYME DISEASE INFOGRAPHIC: Created as part of an integrated marketing campaign across email, social media and website.
INTEGRATED MARKETING: We created customized campaigns for several important health issues, including Breast Cancer Awareness Month.
INTEGRATED MARKETING CAMPAIGN: We created a targeted campaign to help encourage testing for and raise awareness about Prostate Cancer. Custom graphics, copy, social media posts, emails were created.
