Integrated Marketing
MMR Campaign Campaign
Email + Social + Infographic
User Journeys
Email (Preview) → Blog → Book an MMR Test
Social Post (IG, FB, Twitter) → Blog → Book an MMR Test
Social: We optimized the LabFinder Instagram channel with a Link in Profile, making it easy to click to relevant content in the Link in Profile
Blog: The full infographic was created as a blog post on the LabFinder.com site, which was visited 1,572 times (Bitly).
Email: We ran a multi-variate email campaign through MailChimp to 49,439 LabFinder patients, achieving the highest open rate of all time at 15.6%.
CUSTOM QUIZ: We designed a custom quiz to bring awareness to getting a mammogram.
Breast Cancer Awareness Campaign
Email + Blog + Quiz + Graphics
We created an integration awareness campaign, including custom graphics, content and messaging, focused to remind users how easy it is to get screened using LabFinder.com. The graphics were created so they could look great standing alone or in a row.
As part of our social media optimization efforts, we made the LabFinder brand identity fluid and consistent using brand colors and content.
Lyme Disease Campaign
Infographic + Email + Graphics
We created a custom infographic to help bring awareness to Lyme disease during the summer months. This included custom content, graphics and translation into both an email and social media posts, across LabFinder and practice brands.
User Journeys
Email (Preview) → Blog → Press Release on LabFinder.com
Social Post (IG, FB, Twitter) → Press Release on LabFinder.com
Prostate Cancer Awareness
Social Media + Infographic + Graphics
We created a set of customized content and graphics for 2 different Prostate Cancer Awareness Campaign. These focused on reminding men of how easy and important it is to get tested and also how Prostate Cancer can affect many of different ages.
User Journeys
Email (Preview with Infographic) → Article on LabFinder.com
Social Post (IG, FB, Twitter) → Article on LabFinder.com