Amisha Mulji, MBA
New York, NY 10033 ▪ (682) 557-0683 ▪ amisha.mulji@gmail.com
Recommendations: www.linkedin.com/in/amishamulji
Solutions-Driven Marketing Executive
Creative, resourceful leader and strategist with proven success implementing multi-channel marketing campaigns in highly competitive environments, including substantial experience in the health and fitness market. Takes full ownership of projects and drives ideas from concept to market through astute decision making, stakeholder collaboration, proactive problem resolution, and meticulous program execution. Exceptional ability to maximize marketing dollars and deliver new solutions by leveraging existing framework. Strengths include:
Integrated Marketing Strategies: Extensive experience spans print, online, digital, and social media. Performs market research and competitive analysis, develops annual marketing plans, communicates key messaging, and leads PR, media, and outreach efforts. Well versed in SEM, SEO, and Google Analytics.
Business Development: Skilled relationship builder who rapidly gains credibility with key decision makers, secures buy-in for new projects, and maintains a large network of contacts in various industries.
Team Leadership: Adept at assembling and empowering culturally diverse resources to exceed goals.
Client and Account Management: Consistently ensures goal attainment and high customer satisfaction through innovation, focus, tenacity, responsiveness, and unparalleled service delivery.
Marketing, Leadership & Performance Highlights
Marketing Director at multiple health and fitness establishments
Drove successful launch, relaunch, and rebranding initiatives across ten different markets.
Manager at Lifetime Fitness for four years
Created and marketed program that surpassed sales goals and earned national recognition within two months.
Senior Marketing Consultant for companies in diverse industries
Orchestrated fully integrated marketing strategies, plans, and campaigns that accelerated business growth.
Owned, marketed, and operated a creative design business since 2009
Developed unique products for customers worldwide and managed smooth processing from order to delivery.
Professional Work Experience & Selected Achievements
Founder/Senior Marketing Strategist, Mulji Creative Group (Marketing, Branding & Design Consulting)
New York, 12/2014 – present
Developed integrated marketing strategies to grow multi faceted business and improve positioning within industry. Provided expert marketing guidance and business management to clients.
• Design marketing and branding strategies
• Translate business objectives into realities
• Manage client relationships and project timelines
• Manage creative team
• Craft Social media content and strategies
• Change the way the world views each business, through dynamic and creative marketing
Advisory Board Member, Ithaca College
New York, 9/2021 – 9/2022
Active member of Advisory board shaping the Customer Experience Program at Ithaca College
Marketing & Business Director, AJSNY/SOVVOS (Architecture, Design & Co-working), New York, 03/2014 – 12/2014
Developed integrated marketing strategies to grow multi faceted business and improve visibility of location. Provided expert marketing guidance and business management to staff and owners.
Designed and implemented annual marketing plan and strategy, with focus on growth
Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to grow business
Developed Website content and UI and launched successfully within 3 months of initiation
Actively promoted brand through social media marketing (Twitter and Facebook)
Negotiated cost-effective agreements with media agents to form strategic partnerships
Managed and expanded private office space significantly, securing and maintaining 100% occupancy for duration of position
Defined Brand Identity of both business units (architecture and co-working)
Developed and implemented new revenue streams in both sections of business
Developed and implemented project management infrastructure, successfully improving team efficiency by 50%
Managed and refined budget, creating lean and cost reduction strategies, directly contributing to bottom line
Interim Marketing Director, Complete Body (Fitness & Wellness), New York, 08/2013 – 01/2014
Developed integrated marketing strategies to launch flagship NY operation and improve visibility of two existing commercial locations and four residential locations. Provided expert marketing guidance to managers at all sites.
Designed and implemented annual marketing plan and strategy focused on lead generation, digital and social media, marketing collateral, website enhancement, media relations, and strategic partnerships.
Drove automation of numerous manual process and forms, and led the conversion from paper to digital.
Planned and executed all marketing, logistics, and press activities for grand opening at flagship location.
Actively promoted brand through social media marketing (Twitter, Facebook, Yelp, and Foursquare).
Negotiated cost-effective agreements with media agents to translate material into other media.
Significantly grew brand awareness, name recognition, and revenue through accurate analysis of market, trends, and customer base in seven distinct locations.
Launch Marketing Director, Fitango (Health & Wellness), New York, NY, 12/2012 – 02/2013
Relaunched operation by improving marketing strategy, partnerships, and media coverage on a tight budget. Delegated work and oversaw the performance of a marketing associate and social media intern.
Spearheaded innovative marketing campaign with SEM and push marketing strategies.
Authored press releases that resulted in sought-after coverage in New York Times, Wall Street Journal, and other prominent publications.
Leveraged connections to establish profitable partnerships the company had not previously considered.
Marketing Specialist – Freelance & Independent Consulting Projects, New York, NY, 01/2012 – 12/2012
Clickspring Design (Architecture), New York, NY (08/2012 – 12/2012): Performed market research, trend analysis, digital marketing analysis, and strategic brand analysis to support experiential design concepts and build a robust portfolio. Accountable for website and social media management.
Cardiology Diagnostic Associates (Healthcare), New York, NY (05/2012 – 12/2012): “Go to” on-call marketing and social media voice for company. Supplied leadership and oversight on various marketing projects spanning analysis, lead generation, social media, website, PR, and referral services.
Squeaky Wheel Media (Digital Agency), New York, NY (02/2012 – 03/2012): Analyzed Google Analytics and provided comprehensive digital marketing research and analysis on core agency projects.
Meal Mobs (Food Services), New York, NY (01/2012 – 03/2012): Key contributor to marketing, sales, business development, account acquisition, and client development initiatives, encompassing new program development for the Manhattan restaurant market.
Research Analyst, Asha Phillips Securities, Colombo, Sri Lanka, 03/2011 – 05/2011
Performed market research and analysis in local and international finance sectors, prepared daily and weekly research reports, and provided detailed analysis of current economies and trends on an investment front.
Manager, Life Studio, Lifetime Fitness Inc., Colleyville, TX, 2005 – 2009
Launched a Mind Body program, surpassing sales goals and earning national recognition in two months.
Developed budget and KPIs for new program and oversaw program management.
Increased member involvement by 70% through consistent, skillful marketing.
Trained and mentored five certified instructors in sales, business planning, and marketing.
Certified Personal Trainer, Colleyville, TX, 2005 – 2009
Motivated clients to achieve goals in strength conditioning, cardiovascular, flexibility, and nutritional programming.
Other Relevant Marketing Experience
Founder & Designer, Spark By SCO (www.sparkbysco.com), 2009 – 2014
Create, market, and sell unique glass products to customers through website and etsy.
Manage all aspects of a small creative business, including finances, product development, marketing plan/strategy, website, social media, customer service, client relations, and account management.
Technical Skills
MS Office Suite (Word, Excel, PowerPoint), SPSS, Adobe InDesign, Illustrator & Photoshop,
Google Analytics, Smart Draw, Hootsuite, Buffer, Squarespace, Wordpress
Speaks Conversational Spanish
Education & Certification
MBA, Master of Business Administration
Hult International Business School, London, UK, 2010
BS, Bachelor of Science, Exercise Science
University of Texas at Arlington, Arlington, TX, 2005
Digital Media Marketing Certificate
New York University, New York, NY, 2013
Courses: Digital Strategy, Advanced Web Analytics, Analyzing Consumer Behavior, SEM, Internet Copywriting
Certified Yoga Instructor, Pilates Instructor, and Personal Trainer
(ACSM CPT, NASM CPT & CES, YogaFit, Peak Pilates)