MCG was brought in to lead AJSNY’s marketing and branding initiatives. We built and executed a turnkey marketing and content strategy to showcase the innovative work AJSNY does in design visualization for clients around the world.
The MCG strategy team developed an integrated marketing strategy to refocus the attention to AJSNY’s design capabilities. We built upon their design capabilities and industry reputation to market AJSNY services across digital platforms and social media.
Working with the internal AJSNY team, we designed and managed operations for SOVVOS, a tech co-working offset of the company. We set up a management system, marketing campaigns and found unique ways to utilize the space to local startups.
Working with AJSNY’s extensive portfolio made reinventing the brand and website of AJSNY an interesting experience. We focused on the interactive nature of each project, showcasing the abilities of the team through powerful images,content and video.
Through the digital facelift, marketing roadmap and in-house development of SOVVOS, MCG was able to create new business verticals for AJSNY. We were able to attract new customers and increase customer retention at a rate of 75% over three months, maintaining a full calendar of project work and co-working memberships.
Marketing Strategy
Site Design
Content Writing
Social Media Strategy
Consulting
Visit www.ajsny.com for interactive details.
“I regularly trusted Amisha to represent me in dealing with clients and she never let me down.”
75% increase in customer acquisition rate
Developed new business channels
50% increase in brand awareness through digital platforms
