A digital scheduling platform revolutionizes patient access to diagnostic test booking and results by connecting doctors, insurance providers and customers in a seamless way.
MCG was brought in to create continuity and organization in their digital content to build a more approachable and engaging brand.
To reposition LabFinder.com as an authority in healthcare and testing online, we implemented a consistent voice across digital platforms that was not only educational, but caring and sociable. Utilizing finely tuned buyer personas and user journeys, we built tailored content for LabFinder’s target audience through a thoughtful and consistent output of long-form informational blogs and regularly scheduled social media posts.
Social media ideation and content was organized interactively through an omni-channel editorial calendar referencing each channel’s audience, national holidays, press opportunities and feature releases to execute planning seamlessly. Design, strategy and content creatives collaborated using
hyper-productive design and copy tools to optimize content creation, output efficiency and reach.
We created a strategic social media design that is both aesthetically engaging and relevant to LabFinder’s audience. We used collaborative systems among our team to improve content creation processes. Through this simplified and efficient method, we created original illustrations and customized handpicked images based on user research to create a variety of resonating and consistent branded social media posts.
Click each image for more details.
Email: We ran a mutli-variate email campaign through MailChimp to 49,439 LabFinder patients, achieving the highest open rate of all time at 15.6%.
Blog: The full infographic was created as a blog post on the LabFinder.com site, which was visited 1,572 times (Bitly).
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“MCG came to rescue when we needed proactive but simple solutions/advice. I’d work with their team again in a heartbeat!”
Blog engagement - increase by x percent
Social post engagement increase per channel:
Facebook by 69%, Instagram by 2891%, Twitter by 364%
Traffic to social channels grew over 50%
