Integrated Marketing

 

Women’s Heart Series Campaign

We created a focused marketing campaign to bring awareness to heart health in women, to share with Manhattan Cardiology’s
new and existing patients.

The campaign included a series of 3 segments,including a custom blog article, designed social media posts and emails, executed in 2 parts. The first and second segments were shared in individually across 2 months and were cross-marketed with both Manhattan Cardiology and a partner Primary Care practice, with co-branded emails.

The final piece of this series was then shared with the client’s PR team, to use for pitching women’s heart health topics for the practice.

 

Blog: 3 articles sharing targeted advice


Part 1 - Heart Attacks in Young Women: More Common Than You Think!

Part 2 - Heart Attacks in Women: The Early Signs

Part 3 - Heart Attacks in Young Women: Know the Risk Factors

User Journeys
Email (Preview) → Blog → Book an Appointment

Social Post (IG, FB, Twitter) → Blog → Book an Appointment 


Metrics

50-75

Site session range
Per segment

66

TOTAl Cardiology Appointments booked

941

Blog views/Site
Sessions Total