Hemo

Technology

A new platform that allows medical labs to better serve
their patients in new and often high density areas.

We created a new brand identity, website and assets to launch Hemo to the masses.

Approach

Creating a Unique Brand identity

Designing a visual identity for a brand as unique as Hemo was both a fun and challenging task. Since it held a unique position in the market as the first of its kind,
we chose bright colors and modern lines to showcase how innovative the brand is.

Simplicity in Design

The brand required a site that stood out but was easy to navigate. We designed simple animations in each section, including only the top of mind details potential clients would need. The strategy within the design was to give clients a visual taste of how seamless their experience would be, both online and on-site.

Creating the Message

We worked closely with the teams at LabFinder.com to narrow down exactly how the Hemo brand should sound. We chose a friendly and approachable tone, highlighting the innovative tech capabilities of the brand in an inclusive way.

Results

BRAND GUIDELINES: We designed a colorful and modern visual identity for Hemo, to reflect the unique position the brand would hold in the marketplace.