The Grand Kids Foundation - Grand Giving Initiative 2016

Sector- Non-profit

Challenge: The Grand Giving Foundation was launching their Grand Giving Initiative in a 2nd market (New York), after running the month long initiative in Chicago for four years and counting. The charitable organization needed a go-to-market strategy, updated branding and intuitive program site (to house details for both markets) and full programming for the New York market.

Solution: We built full scale operational, go-to-market and event strategy for the program, including refreshed branding and creative assets to reflect this updated programming positioning. Included site, print and digital collateral, partner ad and digital asset collaborations, event management and event activation. The entire campaign was focused on expanding efforts to garner more attention for the initiative in both markets, to ultimately raise more dollars for families in need. Metrics were collected through digital touch-points via both agency and brand partners.

Results: 1.5 Million meals raised in 1 month across 2 markets

Partnerships: 
Chicago - Mariano's, The Greater Chicago Food Bank, Northern Illinois Food Depository

New York - Fresh Direct, Food Bank for NYC